The New York Times Stated That In 2016, “American Adults

The New York Times stated that in 2016, â€Å"American adults are watching five hours and four minutes of television per day†. In five hours one could, make $50 working a minimum wage job, or drive to the Finger Lakes in Upstate New York, or even work on a paper! Instead, in between that five hours of television watching, flashes of advertisements imbedded with hidden messages are hurled at the viewer. The advertisements are lodged with persuasive techniques. Secret’s deodorant commercial can best be dissected, and attempted to figure out the persuasive techniques, by applying the critical process that is used in media. This process involves description, analysis, interpretation, and evaluation. After the breakdown of the Secret deodorant†¦show more content†¦This is the closest shot for body language, movements, and gestures to be easily read. Another pattern is a color scheme through the duration of the clip. The other woman is wearing all white and g rey. The bathroom that they are staying in is pure while. The only noticeable colors are the yellow shirt that is stained by the main girls’ arm pit sweat and the tiffany blue of the Secret logo. Next is the interpretation of the commercial. The interpretation includes the meaning to these patterns and an explanation to why they are so meaningful. In regard to the first pattern, body language is important because it conveys emotion and allows the viewer to have a story told to them nonverbally. Throughout the commercial the girls’ body language tells the entire story. Two words are stated during the whole thirty-second clip. The second pattern involves the use of two prominent colors against a bland white background. The first color is yellow. Color theory can dictate the entire vibe of the commercial. Yellow is an active, eye-catching color with a friendly nature that may induce a sense of courage and energy. The blue used is subtlety and full of aesthetics and freshness. These are exactly the messages that Secret is trying to portray, both in the women who they are attempting to appeal to and the representation of the logo. The evaluation of a commercial is coming to an informed judgment. Secret strategically usedShow MoreRelatedMany Americans Prepare For Adulthood By Pursuing Careers,1550 Words   |  7 PagesMany Americans prepare for adulthood by pursuing careers, building families and investing in homes. However, very few of us really think of old age and how it will impact our families. 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